Newsletters

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Jul 12, 2025

Paid Ads to Grow Newsletters: When to Get Started?

👋 Hi Reader, Let’s face it - You have been there. You have tried writing weekly newsletters consistently. You have tried bribing/threatening our friends and family to spread the word about your newsletter all over the place. Socials posting. Company Slack channels. Speaking at events. You are running on fumes, but your subscriber list is growing at a snail’s pace. And then you hear that running Meta ads will light up your email list like a Christmas tree. So you try setting up a paid ads...

Jul 5, 2025

Original Editorial Content. Yup. That’s Still a Thing.

👋 Hi Reader, You might have thought, with all the ChatGPT-written content and AI slop you see on LinkedIn and Google, companies might be moving entirely to AI for spinning up content, right? Thor Ragnarok GIF Not exactly. The brands who get content, also understood that original well-research content will cut right through AI slop like a fine knife through butter. So they doubled down on editorial content in 2025. How? By luring erstwhile traditional journalists and news editors to come build...

Jun 28, 2025

Are Newsletter Emails The Next Horseless Carriage?

👋 Hi Reader, I read Pete Koomen’s ‘AI Horseless Carriages’ essay last weekend (highly recommended reading btw, Pete articulates like very few other VCs or tech founders can) The Issue It led me to think the newsletter reading experience over email is a similar horseless carriage, similarly made to retrofit what we have today, not what we could do with the interfaces of the near future. Yes, I do understand that newsletters in their present form are delivered over email, but they were not...

Jun 21, 2025

LinkedIn Newsletters: To Start or Not to Start?

👋 Hi Reader, Before you start hating on me that LinkedIn Newsletters are the very reason email newsletters should exist and all that, hear me out. Look, I am totally on your side. A social network building a newsletter continues making the walled garden longer. You cannot take your subscriber list out (not easily anyway), and you always live in existential threat of getting kicked out the platform, one fine day. But what if there is a silver lining? Let’s find out: This newsletter is...

Jun 14, 2025

Beehiiv Outage | How to Prepare for Continuity

👋 Hi Reader, Running a newsletter business is hard. Preparing for infrastructure downtime for any software business (newsletters included) is harder. Building large-scale products for the last 2 decades has taught me one thing: A healthy amount of paranoia saves a lot of heartburn later down the road :) We cover Twitter sentiment from the outage below, but if you would not like to be caught unprepared for such scenarios, here's a simple 3 step refresher to prepare for continuity: Download...

Jun 7, 2025

Where in the world is LetterStack?

👋 Hi Reader, I know, I KNOW. You might be wondering: where did we disappear after that first newsletter edition and YT episode? Well, to be candid, life happened. And I (Renga) own up to that error. To make amends, I have decided that we should move our monthly occurrence to weekly. You might be thinking: Hell, they could not post once a month, how are they going to make it to my inbox every week? This is where you get to hold me accountable. I will arrive in your inbox every Saturday morning...

Feb 1, 2025

🎉 First LetterStack Edition - Jan 2025 | Podcast Launch + Newsletter Updates

👋 Hi Reader, Welcome to our first-ever monthly newsletter occurrence for 2025! You must be thinking "Where did LetterStack disappear after that 5-day mini-course?" Well, to be honest, our team was hard at work, and now we can share the fruits of our labor with you. Remember we promised we would get you the top 1% of newsletter creators to spill their secrets? We just broke ground on that promise. Presenting to you, our first episode on our YouTube channel, The LetterStack Podcast. We...