👋 Hi Reader,
Thinking of starting a local newsletter for your suburb, but not sure how to go about it? Share your thoughts by hitting ‘Reply’ on this email (or send a note to [email protected]) and we can connect you with the right people who can guide on your local newsletter journey.
Wizard Of Oz GIF by Turner Classic Movies
I believe no one could have summed up today’s newsletter issue better than Dorothy from The Wizard of Oz: local newsletters. I know, I know, you are going to come at me saying “look, I built my newsletter and brand to have a global audience” - good on you.
But if you are given a choice between a global audience, and a much smaller local-but-engaged audience, and you choose local, then local newsletters are a great way to build and nurture real relationships and community in your town.
Think about it - if you have always wondered about the latest events and happenings in town, but only end up discovering them by accident, there’s a newsletter idea waiting in plain sight.
TJ Larkin, the founder of Local Newsletter Insider, gets it. In fact he has built and scaled 10+ local newsletters in the last few years, starting in the suburbs in Austin, but slowly expanding to multiple cities nationwide.
If you have wondered how he, and other prolific local newsletter operators do it, check out his YT channel below, where he talks to a new local operator each week, and gets them to spill the beans on how they grow and monetize their local newsletters.
Thinking of starting a local newsletter for your suburb, but not sure how to go about it? We can connect you with the right people who can guide on your local newsletter journey.
Share your thoughts by hitting ‘Reply’ on this email, or send a note to [email protected].
This newsletter is sponsored by The Alien Design
Looking for a partner to bring your digital product ideas to life? Alien specializes in product design, web design, and Webflow development. Alien helps businesses build visually appealing digital experiences that drive results. From concept to launch, Alien focus on delivering solutions that fit your brand and meet your business goals.
Want to get featured as the next sponsor on LetterStack? Reach out to us on [email protected]!
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Cheers,
The LetterStack Team
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