👋 Hi Reader,
Let’s face it - You have been there. You have tried writing weekly newsletters consistently. You have tried bribing/threatening our friends and family to spread the word about your newsletter all over the place.
Socials posting.
Company Slack channels.
Speaking at events.
You are running on fumes, but your subscriber list is growing at a snail’s pace.
And then you hear that running Meta ads will light up your email list like a Christmas tree. So you try setting up a paid ads campaign on Meta.
4 months later…
You are still running on fumes, but your ad expenses are a DUMPSTER fire.
This Is Fine GIF
And your email list? Crickets.
If you have been there before ( I see you nodding while you read this), you are not alone.
I was in the same exact position, until I came across Nathan May’s work on Beehiiv’s network. Nathan runs The Feed Media, an agency which helps some of the best newsletters you probably subscribe to (think Bootstrapped Giants, The Rundown, Jesse Pujji) grow their email list through paid ads.
So what did I do? I invited Nathan to our LetterStack podcast, and had him spill his secrets. Not only did he oblige, he laid out his entire playbook on when and how to invest in paid ads to grow your email list.
And it was glorious. Here’s what we covered:
How to get started thinking about newsletter niches
How to think about newsletter growth
The simple math behind newsletter monetization
What does a winning ad format look like?
How to research for your ad format copy?
Nathan’s take on AI UGC content and AI UGC Ads
Give it a watch on Youtube...
...OR listen to the audio version right here on the web player:
Or if you would like to just read instead, you can click on the show notes for Episode 2 below.
Let us know what you think of this episode - and whom we should bring next on the show!
This newsletter is sponsored by The Alien Design
Looking for a partner to bring your digital product ideas to life? Alien specializes in product design, web design, and Webflow development. Alien helps businesses build visually appealing digital experiences that drive results. From concept to launch, Alien focus on delivering solutions that fit your brand and meet your business goals.
Want to get featured as the next sponsor on LetterStack? Reach out to us on [email protected]!
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Cheers,
The LetterStack Team
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