👋 Hi Reader,
Are you struggling with understanding who your first 1000 subscribers are? Let us know by hitting ‘Reply’ on this email, or send a note to [email protected].
If you caught the ’Se7en’ movie reference in the subject line, you are in my inner circle :)
I still remember the moment I realized I had no clue who was on my email list. Then I met Niklas Wenzel and brought him on the LetterStack podcast to explain how he built MegaHit to solve exactly that problem.
He showed how CJ Gustafson from the Mostly Metrics Substack newsletter went from guessing his audience to actually knowing what his readership looks like, leading to doubling his ad rates.
If you would want to listen rather than watch, here's the podcast audio right here:
Here’s the idea in a nutshell:
Your raw subscriber count only tells half the story. An address at [email protected] could belong to a CEO, a junior marketer or your next sponsor.
When you enrich that address with titles, company size, and engagement history, two things happen.
1. You sell ads at higher rates because you prove unique value to potential sponsors
2. You open doors to partner with companies already on your list, without any cold outreach needed
As you grow into thousands of subscribers, you can automate enrichment with tools like MegaHit. It plugs into your ESP, fetches new addresses several times a day and fills in titles, company data, and even LinkedIn profiles.
Don’t have more than a thousand? No sweat. Niklas describes how to put a simple process in place to understand your audience, until you reach the first 1000.
Need more help understanding who your first 1000 subscribers are? Hit reply and let me know if you are struggling with this challenge too, or send a note to [email protected].
This newsletter is sponsored by The Alien Design
Looking for a partner to bring your digital product ideas to life? Alien specializes in product design, web design, and Webflow development. Alien helps businesses build visually appealing digital experiences that drive results. From concept to launch, Alien focus on delivering solutions that fit your brand and meet your business goals.
Want to get featured as the next sponsor on LetterStack? Reach out to us on [email protected]!
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Cheers,
The LetterStack Team
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