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The Alphabet Soup in Email Deliverability

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Sep 13, 2025

The Alphabet Soup in Email Deliverability

👋 Hi Reader, If you have been brave enough to venture out and understand how (or if) your emails get delivered to your subscribers, you might have been hit with a wall of 3-4 letter acronyms. All of them seem like names you have heard before, or intense calculus problems, depending on which one scares you. Calculate Zach Galifianakis GIF DMARC SPF DKIM BIMI Phew, this is just 1% of the pickle. So we recently sat down with an email deliverability expert, who has made it his mission...

Choices, Choices: Which Newsletter Platform to Choose?

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Sep 6, 2025

Choices, Choices: Which Newsletter Platform to Choose?

👋 Hi Reader, If you have been on the fence to start a newsletter and your focal point of indecision is you cannot decide on the newsletter platform, this issue is for you. The Dilemma This week was a blur. I talked to three creators this week and I will talk to two more next week. The topic: which newsletter platform to choose for the future? My counter question: How many newsletter issues have you pushed out so far? Turns out, they never got down to sending one, because they could not...

Newsletter Creator <> Influencer Reverse Funnel

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Aug 30, 2025

Newsletter Creator <> Influencer Reverse Funnel

👋 Hi Reader, I was going through my LinkedIn feed this week, when this post from Tyler J popped up. Post from Tyler on LinkedIn It got me thinking: What does the WSJ know about the bridge from journalism to social, that we don’t? And why now in the reverse direction from newsletter to social, when the social to newsletter funnel worked just fine? There might be two missing pieces to this puzzle (and Tyler’s take) that might make sense when put together. Trust builds faster when federated...

Acquiring Email Lists From Other Newsletters?

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Aug 23, 2025

Acquiring Email Lists From Other Newsletters?

👋 Hi Reader, If you are thinking about buying out a newsletter for acquiring their audience and are on the fence on how to implement this, let us know. We have been talking to several newsletter operators about this exact way of operation, so would like to know your most pressing concerns too. Let us know by hitting Reply. I am a Pulp Fiction fan. Like me, if that’s where you heard the Spanish expression ‘Mi casa es tu casa’ meaning ‘My house is your house’, then consider yourself in my inner...

Video in Newsletters? How Does That Work?

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Aug 16, 2025

Video in Newsletters? How Does That Work?

👋 Hi Reader, If the first set of emails you read this morning starts with “Hope this email finds you well....” and your reaction is this: Parks and Recreation You are not alone. Email fatigue is for real. And the bar is already set too low. Which is when I realized that a lot of newsletter creators are using video in their email to break the pattern, I thought “Maybe they know something I don’t” and started poking holes to find out if video and email mixed well, or they were oil and water....

Auntie Em, there’s no place like home!

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Aug 9, 2025

Auntie Em, there’s no place like home!

👋 Hi Reader, Thinking of starting a local newsletter for your suburb, but not sure how to go about it? Share your thoughts by hitting ‘Reply’ on this email (or send a note to [email protected]) and we can connect you with the right people who can guide on your local newsletter journey. Wizard Of Oz GIF by Turner Classic Movies I believe no one could have summed up today’s newsletter issue better than Dorothy from The Wizard of Oz: local newsletters. I know, I know, you are going to...

What’s in the box, John Doe? Understanding your subscriber data

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Aug 2, 2025

What’s in the box, John Doe? Understanding your subscriber data

👋 Hi Reader, Are you struggling with understanding who your first 1000 subscribers are? Let us know by hitting ‘Reply’ on this email, or send a note to [email protected]. If you caught the ’Se7en’ movie reference in the subject line, you are in my inner circle :) I still remember the moment I realized I had no clue who was on my email list. Then I met Niklas Wenzel and brought him on the LetterStack podcast to explain how he built MegaHit to solve exactly that problem. He showed how CJ...

Look ma, no humans! AI-powered newsletters work, and how

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Jul 26, 2025

Look ma, no humans! AI-powered newsletters work, and how

👋 Hi Reader, What do you think about the AI-powered newsletter wave? Let us know by hitting ‘Reply’ on this email, or send a note to [email protected]. ICYMI, the newsletter-first local media network 6AM City acquired the AI-driven daily newsletter Good Daily this week for an undisclosed sum. Does that mean the AI-powered newsletter era is here? We don’t need human writers and editors anymore? Not exactly. Before this year started, I had a long view that even if AI took over all...

Heartbreak Hotel: Substack Creator Fund Fallout

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Jul 19, 2025

Heartbreak Hotel: Substack Creator Fund Fallout

👋 Hi Reader, Building a brand-new newsletter on Substack in 2025? Let us know what you think of Substack - reply to me directly on this mail. When Elvis released the career-defining ‘Heartbreak Hotel’ single in 1956, he wouldn't have imagined a media brand would make its long-standing patrons sing the song verbatim nearly 7 decades later. When Substack launched the Substack Creator Fund in Jan 2025, their intent was to bring over the Tiktok creator crowd, who might have been shook by the...

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