The Alphabet Soup in Email Deliverability
👋 Hi Reader, If you have been brave enough to venture out and understand how (or if) your emails get delivered to your subscribers, you might have been hit with a wall of 3-4 letter acronyms. All of them seem like names you have heard before, or intense calculus problems, depending on which one scares you. Calculate Zach Galifianakis GIF DMARC SPF DKIM BIMI Phew, this is just 1% of the pickle. So we recently sat down with an email deliverability expert, who has made it his mission...