You can't handle the truth (about your other reader)
👋 Hi Reader, When I started writing for LetterStack, I always used to think about what my subscriber of one looks like. I used to worry about what would make them hit reply, instead of unsubscribe. But I never once thought about the other reader, the one that gets to my content, before my subscriber does. Let me explain. Jonathan Coleman, who's a content design leader at HubSpot and a friend, posted about a Netflix job listing this week. The job listing has been burning up LinkedIn, with...
