👋 Hi Reader,
Third time's the charm I guess.
ICYMI, for the past two weeks, I have been covering how your newsletter could stand the onslaught of AI-flagged content, and still be relevant. This may be the last time I try to make a case for writing content authentically, and then (I think) I will shut up.
I wasn't too keen to write this third issue in a row on this topic, but Kevin Indig's content is a hard one to not share immediately.
Kevin writes a wonderful newsletter called the 'Growth Memo', where he covers his analysis on all things organic and SEO. He recently covered the argument of how every social network is putting up guardrails around AI-flagged content, and what he thinks will be a good resilient approach to withstand the wall of AI slop we encounter these days.
An excerpt from Kevin's recent issue: Slop Antibodies
I will let you read Kevin's long-form analysis, but if you have been reading up on our past LetterStack issues, the only thing I would add afresh from Kevin's notes is this aspect:
Attach your identity to the content, and stand by it with evidence unique to your perspective
I wrote about the evidence bit in last week's issue with Varun Anand's Clay writing policy, but I might have left out an important bit: The aspect where you own proprietary insights on the niche no one else can claim.
If you are writing about B2B enrichment like Clay does, then you have insights into your customers unlocking business scenarios, you never knew were possible within your platform.
If you write about cycling in your 40s and how recovery is essential, sharing a weekly log of what's helping you sleep well with a hectic day job and a weekend of cycling, is going to stand out versus generic tips that ChatGPT could give you with a simple prompt.
So attach your identity to the content by sharing your own data, and see yourself become an authority in your corner of the internet.
This wraps up my trilogy on anti-AI-slop writing guidance. We will come back to regular newsletter reporting from next week.
Has this 3-part series been helpful? Are there questions that still lie unanswered for you as a newsletter creator? Let me know by hitting ‘Reply’ on this email, or send a note to [email protected].
This newsletter is sponsored by The Alien Design
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Cheers,
Renga from LetterStack
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