👋 Hi Reader,

ICYMI, there has been a mass outcry on X over Youtube’s AI review decisions over entire Youtube channels getting wrongfully banned overnight at scale.

Youtuber 'Norse797', who had over 100k subscribers and 25 million lifetime views on his YT channel covering aviation news, was served a ban by an automated Youtube decision mod.

Seems serious, until you realize, the purported reasons were over his comments as a teen years ago on an alternate account.

YouTube terminated my 108K channel over a comment I made at 13 years old. My channel had no warnings, then I was banned for “spam and deceptive practices.” After months of talking with support and multiple appeals, they finally revealed the real reason: “ban evasion.” Their AI

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Turns out, Norse has been appealing his termination for months, but every time his appeals were being auto-rejected, until finally the uproar on X brought the official YT Team handle's (@TeamYouTube) attention.

As of today, the aviation channel has been reinstated with subscriber and view count intact.

HOLY SHIT, WE ARE SO BACK!!! 🎉 @TeamYouTube JUST CONFIRMED MY TERMINATION WAS A MISTAKE! After almost a year of fighting, and being told just days ago that “the original decision stands” my 108K channel is FINALLY reinstated. Thank you to everyone who liked, reposted, and https://twitter.com/TeamYouTube/status/1993626816049791001

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In my opinion, Norse797 was fortunate. It seems hundreds of other Youtubers like him are not so fortunate, as ‘Youtube mass bans’ are trending right now as an X topic.

More examples here:

I’m officially 90 days banned for something I didn’t do. And I still have no explanation. 90 days ago, I woke up to find out YouTube deleted my 40k+ true crime documentary channel. The reason? “Circumvention.” But here is the strange part: I have never had another channel

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What could you do?

Funny you should ask. You know where I am going to point you to. Like YouTube, building your audience anywhere on socials is going to be akin to living on rented land.

One shadowban or blacklist, and you are back to square one, with no idea on how to bring your audience back. To add to the misery, if the decision making and appeal review is being done with an automated AI with a no-humans-in-the-appeal-loop approach, you can be assured that you need an army of supporters (like Norse797 did) to get any kind of attention to your case.

Moving your subscribers to an email list, where you could take the email list wherever you go, would be the prudent move to make.

​​How to make that move?

Help me help you.

I talk to dozens of founders and creators every month to understand and put a plan into place on how to prevent an act like this from Youtube be the showstopper on your revenue. I could help you as well.

Let us know by hitting ‘Reply’ on this email, or send a note to [email protected].

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