👋 Hi Reader,
There’s a school of thought that you might never become rich or famous building for too niche an audience.
That you might not be able to reach out to enough subscribers to make your newsletter habit worthwhile.
That no body posts videos about your niche online.
But that’s where the opportunity lies:
To build content in a void that your target audience is craving for.
Alexis Grant understood that.
Her first two companies got acquired, and while going through the acquisition process, she never got enough guidance or awareness in online forums on how to navigate the selling cycle. So she decided to solve for it by building a brand around it - called They Got Acquired (TGA)
Alexis came on the LetterStack podcast to talk about her journey building TGA and how her previous experiences inspired her to build a brand around online business acquisitions.
We talked about content businesses, the myths around acquisitions, and of course, acquiring newsletters. Watch this episode on YT below.
Having watched this episode, do you still think your newsletter niche is too niche? If you are having trouble developing the audience for your newsletter in 2026, I would love to talk to you.
Let me know by hitting ‘Reply’ on this email, or send a note to [email protected].
This newsletter is sponsored by The Alien Design
Looking for a partner to bring your digital product ideas to life? Alien specializes in product design, web design, and Webflow development. Alien helps businesses build visually appealing digital experiences that drive results. From concept to launch, Alien focus on delivering solutions that fit your brand and meet your business goals.
Want to get featured as the next sponsor on LetterStack? Reach out to us on [email protected]!
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Cheers,
Renga from LetterStack
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