👋 Hi Reader, Manny Reyes spelled out what I was unable to articulate for the last month. I was at the New Media Summit at Austin in Feb, where Robin Re, VP of Marketing at Industry Dive, dropped a truth bomb. She mentioned that Industry Dive does not mind paying as much as $50 to acquire their subscribers. I was attending the same talk as Manny did, and I still remember gasping on hearing that number. When writing my NMS takeaway newsletter issue, I also made a note of following up to check,...
Apr 11, 2026
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2 min read