👋 Hi Reader,
As you folks are aware, I have a day job where I help early stage founding teams find their first 10,000 customers (what the cool kids call as 'GTM') at Anushka Ventures, and then I funnel my learnings into LetterStack.
Most of these founding teams tend to have a watering hole on LinkedIn, which makes it easier for us to convince them to go all-in on LinkedIn-first content.
An accidental fallout of that conversation is the aspect of getting into LinkedIn newsletters, and then promoting it to build an engaged audience, which I am usually pensive about.
What's the catch?
Why? For starters, it is still a black box for me. What I get on the newsletter analytics is new followership and view count - and that's it.
I do love the specificity of the companies and job titles that I am targeting, though.
LinkedIn Newsletter example from LinkedIn Support
But the whole point of building a newsletter is to acquire them frugally on platform, but funnel them to a list off-platform, which is a thought, which keeps clawing away everytime I build a LI newsletter campaign.
Remember the trite but tested slogan? ‘Own your audience’. That’s right. LinkedIn does not allow me to do that.
Is there a middle ground?
There may be an alternative in sight.
Greg Roche (who hangs out in the same community as I do) suggested that we consider LinkedIn newsletters to be the teaser/lead magnet to the long-form email newsletter, and then use a ‘Read More’ to get them to your site where your newsletter is hosted, thus providing an off-ramp to your email content.
I think that would be a good middle-ground to test. Keep you folks posted on that front.
How does my LinkedIn and newsletter creator friends feel about it?Let us know by hitting ‘Reply’ on this email, or send a note to [email protected].
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The LetterStack Team
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